In a real estate company aiming to generate leads through content marketing, content writers play a pivotal role in aligning content with strategic goals.
For example, if the strategic goal is to attract first-time home buyers, writers can create targeted content that addresses common concerns and questions of this audience, such as “Steps to Buying Your First Home” or “How to Finance Your First Home Purchase.”
This content not only educates potential clients but also helps in SEO by incorporating keywords relevant to first-time home buyers, thereby drawing more traffic to the company’s website.
These in-house writers also have the flexibility to quickly pivot their content strategies in response to market changes or company initiatives. For example, during a market downturn, the real estate company’s writers can focus on content that educates about the benefits of investing in real estate as a long-term strategy, providing value in a time when potential buyers might be hesitant.